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On June 14, 2007, the Aspen Institute and the Fourth Sector Network, in partnership with the Calvert Social Investment Foundation and The Case Foundation, brought together 30 capital market innovators to discuss new developments in social capital markets. Underlying the June roundtable was the long-term interest of the meeting sponsors in easing the access of social purpose organizations to existing sources of funding, growing new types of capital, and organizing a high-performing landscape of actors who can work together seamlessly to deliver more funding at a faster pace to enterprises working for the common good.

We hope to see a future in which more funds flow to investments seeking the generation of social and/or environmental value in conjunction with some level of financial performance. As the ‘capital markets’ moniker would suggest, we would like to see these capital flows be performance-based (so that funds advance the work of high-performance investees, while being less accessible to lower-performing and/or riskier ventures). Furthermore, we would like to see these investments adopt structures that more completely address the diverse needs and interests of investors and investees. Our ambition is that by better organizing the ideas and initiatives of the many individuals who have worked to frame this emerging market, these goals may be advanced.

Over the past two decades, the phenomenon of socially responsible investing has become more widespread. However, knowledge about the individual socially responsible investor is largely limited to descriptive and comparative accounts. The question of “why do some investors practice socially responsible investing and others don’t?” is therefore still largely unanswered. To address this shortcoming in the current literature, this paper develops a model of the decision to invest socially responsibly that is grounded in the cognition literature. The hypotheses proposed in the model are tested with an experimental survey. The results indicate that the framing of the investing situation influences the likelihood of engagement in socially responsible investing and how much return the individuals are willing to sacrifice when choosing socially responsible over conventional investments. The study does not find support for a relationship between expectations about corporate social responsibility and the likelihood of engagement in socially responsible investing.